Liz and Jonathan attending a Christmas / Hanukkah cookie baking class in 2022.

A Look Back At 2022

Like for the rest of the world, 2022 represented a new sense of normalcy for The Candor Company. While we continued to do more online work than pre-COVID, we were back out there with a number of in-person projects including ones in Canada, Germany, and Japan.

As always, the topics of our assignments varied widely including:

  • Golf course irrigation

  • Candy

  • Smart displays

  • Electric cars

  • AI writing aides

  • Personal watercraft

  • e-Foils

  • Blockchain technology

  • Social justice / poverty

  • Cybersecurity

With such a variety of projects, we never got bored and always stayed on our research toes!

We also experimented with some new technologies and were glad to see some improvements to existing ones including:

  • Conducting virtual reality groups.

  • Finally having a back room in Zoom for clients.

  • Using a new platform to more rapidly create video vignettes.

We couldn’t have done 2022 without so many great clients and partners - thanks to all of you! Bring on 2023!

Liz Moore and Jonathan Schneider