bACKGROUND
Since 2001, Harris has worked with The Candor Company to conduct more than 100 qualitative projects for clients using in-person and online methods. Project topics have spanned many categories including technology, financial services, retail, and education. Participants for the research have ranged from high school students to low income shoppers to company heads and engineers. And projects have taken us to Australia, South Korea, Singapore, Russia, Great Britain, France, Germany, and Mexico on your behalf.
WHAT IT IS LIKE TO WORK WITH US
Our goal is a successful project where the client comes back for more. The Harris-Candor partnership has been successful because:
We follow your lead and do as much as you want us to.
We can interface directly with clients or serve in a more behind the scenes roll.
We provide our opinions but know that Harris has the final say and we will always support that.
We adhere to deadlines and in cases where we need more time for project deliverables, we let you know in advance.
Our SPECIALTY - PUSHING THE ENVELOPE WITH VIDEO
We are never satisfied with the status quo of qualitative research and believe there are always opportunities to “up our game.”
The current COVID-19 environment means that most work is online and many companies are using the same tools. We want to distinguish ourselves with innovative solutions that stand out and show we are masters of our craft.
Following are some examples of current initiatives. Some examples are Harris branded already as teams had requested them. However, we can easily re-brand anything you see here for new business purposes.
Increasing the production value of video work by using green screens and sports-style mark-up to make us seem more connected to the topic.
Real-time mark-up tools allow us to better engage participants. Here we are using a picture of the participants’ own car.
Using a green screen, we can sit or stand in front of images and point to key aspects of them. We are referring to a car here but could do the same for a store shelf or physical product.
Using visual aids allows the moderator to make ideas more “concrete” for participants.
Making video groups and interviews more immersive and engaging by using techniques such real time illustration and visual collaboration tools.
In the above example, we begin with an online idea generation tool and then move to sketching some of the potential ideas.
Below we are using illustrations to help participants visualize packaging frustrations and potential solutions.
Creating documentary style reports which allow us to tell compelling and memorable stories without the need for pages and pages of text.
When delivering session videos to clients, we can make a highlight real and then use more detailed illustrations to bring key themes to life.
Inserting ourselves into the findings can make the research standout and not seem like a commodity service that just any firm can provide.
EXAMPLES OF RECENT HARRIS WORK
NEXT Insurance (December 2019 - February 2020)
For NEXT, we conducted an initial three day bulletin board that guided development of a segmentation survey. After Harris concluded the survey, we conducted ten in-person interviews across three markets which brought the segments to life. Following are examples of the videos we created for NEXT.
American Family Insurance (November 2019)
American Family engaged Harris to better understand how to connect with Gen Z and Y customers. Although they may not buy insurance now, they are the customers of the future.
We interviewed students in Chicago and Salt Lake to show what “big issues” matter to them and to put insurance and financial services into a broader context of their lives.
Unison Home Ownership Investors (August - December 2018)
Unison offers a unique financial instrument for higher income but often free cash poor home owners and buyers in pricey real estate markets. Our challenge was to bring four unique customer segments to life. We conducted ten interviews in Atlanta and New York City culminating in the four vignettes below.
Pearson (May 2018)
Pearson asked Harris to answer a simple question - “How do high school students learn today?” To answer it, we conducted 27 in-depth in-home interviews with students in May 2018. Given that we could only talk with students after school and on weekends, we were in the field for two weeks. Our deliverables were a long form documentary style video (shown below) along with a presentation including supporting clips from the interviews.